With mortgages harder to come by and more people opting for a flexible lifestyle, renting has become a choice for many. This is particularly true for UNITE Group’s customers – students – who rent out of choice because of the flexibility that it brings.
Analysis by Hometrack suggests that by 2021, the UK could have some 3.6 million renters, compared with just under 2.4 million in 2001. At recent rates of house building, a fifth of new housing supply would need to be privately rented to accommodate this demand. (Source: The future of the private rented sector; Centre for Cities).
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At UNITE Group, we believe that this concept of “choice” is an important guiding principle that can help to change the way the private rented sector is perceived. UNITE Group’s objective is to increase the supply of branded, purpose-built, and serviced housing stock for those who choose to rent as a lifestyle choice. Read more about how an innovative and demand driven approach such as the UNITE Group model can enable the Private Rented Sector to make a significant contribution to the UK housing market: Download Centre for Cities Report 2008 (PDF)
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