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Purpose & strategy

Creating a Home for Success for students.

A safe and welcoming home enables students to engage, learn and thrive

This is the philosophy that underpins our core purpose, which is to create a Home for Success for our students. It’s fundamental to everything we do.

A key part of our strategy is to increase the number of beds let through the partnerships we develop with the strongest UK universities, helping them to manage record levels of student demand. We partner with over 60 universities across the UK, guaranteeing that 60% of our rooms are let under quality ‘nomination agreements’. This provides high visibility of forward occupancy and rental growth.

We continue to optimise our portfolio through development, disposal, acquisition and lifecycle investments to make sure we have the right properties in the right locations. We are proud of the work we put in to keep these buildings safe and secure.

Our strategic priorities are:

Lead with purpose

We aim to reinvigorate our core business and create growth options.

Set the sector standard

We aim to set the standard for social and environmental performance, transparency and accountability.

Provide growing total returns to shareholders

We aim to maintain high occupancy levels while increasing year-round use of our properties, bringing efficiency improvements through our operating platform and our in-depth research.


People & culture

Our people draw on skills, expertise and commitment to build thriving student communities.

Leadership team

Our leadership team is made up of people from varied backgrounds with a breadth of skills and experience.

Our history

We are the leader in the sector, with a proven business model and three decades of experience, innovation and growth. Learn about our recent achievements and the key milestones in our history.